Food & Beverage – The Life of Events

When it comes to event management, food and beverage is one of the biggest headache. What kind of food will leave all your guests happy and satisfied? Should you get normal catering services, or opt for more luxurious catering from hotels? Which private chef Singapore is affordable, efficient, and able to cook delicious dishes? What about quantity? You don’t like the idea of wasting food, but you don’t want to see a disappointed guest either.

Whether you are planning a conference, a party or a wedding, here are some important and not-so-obvious tips that you must bear in mind when planning for food and beverage for your event.


  1. Knowing Your Guest Profile is Winning Half of the Battle

Are you familiar with the term “rubber chicken circuit”? This is a term used disparagingly to describe food served at events where there are large number of guests who require serving in a short timeframe. Usually, pre-cooked chicken is served at such events. Such chicken is of course held at serving temperature for some time and the dressed with a sauce as it is served, thus the meat will end up… well, you guessed it : rubbery.

If your guests attend conferences and events regularly, a rubber chicken circuit is the last thing they want to see at an event. Therefore, spend some time to understand the professional level of your guest, how frequent they attend similar events, their ethnic background and where they reside. These information will help you decide which dishes you should avoid serving.


  1. Understand Your Guest’s Preferences

It is not sufficient to just understand your guest’s profile. As a general rule, bear in mind that aged attendees who can’t take a meal without denture would be delighted at the sight of soft, mild dishes such as tofu, health-conscious, slim ladies who watch their weight on daily basis would be happy to have seafood and vegetables on their plates whereas young attendees would most probably prefer a spicy, exotic meal.

Always take into consideration what your guests will enjoy based on the type of event that you are planning.


  1. Your Guest will love to have freedom to choose

Most of us like to choose, so why deny your guests of such simple pleasure? Provide your guests with at least two choices of entrees and two dessert option (something healthy such as yogurt for those who are counting their calories, and something indulgent like chocolate cake for who are too busy pleasing their taste buds to care about cholesterol), at least three salad dressing options and serve all condiments on the side.


  1. Select a Menu that Fits the Event ScheduleIt is not just about pleasing your guests; you have to take into consideration time constraints as well. If you only have thirty minutes for food and beverage, you have no choice but to go for box lunches. If you have an hour to spare, buffet is a good option. If you plan to have plated meals, make sure you have at least one and a half hours.


In a nutshell, always put yourself in your guest’s shoes. That way, you will never go wrong.


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